AuricAuric×Swedish Candy Market

A brand, story & content proposal · Prepared for Swedish Candy Market · Zürich · October 2026

The nextSaturday.

You started with a craving. You built a store, a webshop and a crew of seven characters. Here is how we turn all of it into a story that never stops — and sells candy while it’s at it.

The Swedish Candy Market crew

Scroll · it gets sweeter

01

The moment

You’re not a candy shop anymore.
You’re a brand in expansion.

0km from Stockholm to Pelikanstrasse 38 — the origin story is already written.
0pick & mix kinds online, plus 8 ready-made mixes, chips, dips and merch.
0characters. Most brands pay agencies to invent a mascot. You have a whole cast.
0rating from 2,000+ happy customers — the product is proven.
1–2day delivery across all of Switzerland. The shop is no longer limited to Kreis 1.
0days a week of Saturday. Mon–Sat, 11:00–21:00, in the heart of Zürich.

The product works. The store works. What comes next is scale: more people across Switzerland who understand why a paper bag of Swedish candy is a ritual, not a snack. That takes story, culture and a content engine that never runs dry.

02

What we understood

Five values.
One direction.

01

Ritual

Lördagsgodis isn’t candy, it’s a feeling: the week has a reward. Everything we make protects that feeling.

02

Discovery

“Tries everything twice.” Sour skulls, salty licorice, foam bananas — curiosity is the product.

03

Humour

“Sorry, Zürich. Saturday moved in.” A dry Nordic wink that makes people share, not scroll past.

04

Nordic craft

Honest classics, real Swedish brands, no gimmicks. Minimal, warm, considered.

05

Sharing

Candy tastes better shared. A bag is social — families, friends, offices, parties.

The direction

A Swedish candy shop in Zürich The home of Nordic candy culture in Switzerland
03

The story architecture

One story,
told forever.

Great brands don’t post content — they tell one story in a thousand chapters. Yours has six layers. Every web section, reel and fable we make plugs into one of them.

Layer 1

Origin

Two friends, one missing Saturday, 1,900 km. The founders’ story — the emotional anchor.

Lives in: founders film · web hero · About
Layer 2

Ritual

Lördagsgodis, fika, fredagsmys, lillördag. The Swedish week as a reason to buy.

Lives in: culture reels · the week section · weekly drops
Layer 3

Crew

Seven characters, seven tastes, seven voices. A cast that can host anything — forever.

Lives in: explainers · mini tales · pick & mix guide
Layer 4

Product

44 kinds, 100 g each. Every story ends in a bag — with a real price and a real button.

Lives in: pick & mix · rankings · Hugo’s rules
Layer 5

Culture

Sweden, Denmark, the Nordics: myths, fables, festivals. Value people learn from and share.

Lives in: fables · myth vs fact · Nordic calendar
Layer 6

Zürich

The city that “didn’t know what it was missing”. Local pride, local moments, a real address.

Lives in: visit · local campaigns · store events
04

Four websites, one story

Four directions.
Pick one — or mix them.

Each website is fully built, not a mock-up: real products and prices, real characters, motion that reacts to scroll. Same story, four personalities.

swedishcandymarket.com

Open full site ↗
05

Content, already made

We didn’t just plan it.
We made it.

0original pieces
0minutes of content
0character voices
0stock footage

Hover to preview · click to watch with sound

06

The infinite content engine

7 characters × 14 moments × 8 formats.
784 ideas before we repeat ourselves.

Content that adds value doesn’t come from inspiration — it comes from a system. Pull the lever.

Who
When
How

Your next piece

Pull the lever.

07

Culture × product

A Nordic year,
every moment a bag.

Culture gives people a reason to care. Product gives them a reason to buy. We connect the two — twelve months a year, plus a Saturday every week.

08

The journey with us

We don’t deliver
and disappear.
The journey is constant.

A website launch is chapter one. We stay in the room: listening to the store, watching what sells, turning it into the next story — every month.

  • 1 cultural campaign tied to a Nordic or Zürich moment
  • 8–12 reels and carousels with the crew
  • 2 character explainers that teach something
  • 1 fable or brand film for depth
  • 1 web drop — a new section, game or seasonal mix
  • 1 monthly read-out: what worked, what’s next

Example monthly rhythm · tailored together

Always
on.

“We understand your values — and above all, your direction.”

09

Next steps

Let’s make every day
Saturday.

  1. Choose the directionOne of the four websites — or a hybrid. We refine it with you and connect it to your Shopify store.
  2. Cast the crewConfirm the characters’ personalities and voices. They become the hosts of everything.
  3. Launch the first 30 daysHalloween (skulls, vampire teeth, grandma’s dentures — already in stock), then Lucia and julgodis. The calendar is ready.
  4. Run the engineMonthly rhythm, monthly read-out, constant improvements. Your story keeps moving.
Let’s talk See the websites again